Saturday, December 20, 2014

Book Review: Sticky Branding by Jeremy Miller

As part of being a member of the book launch team for a buddy of mine, Jeremy Miller, I had to read the book ahead of its official public release, but I also reviewed it...honestly.

by Jeremy Miller, Owner of Sticky Branding
Click to visit page on Amazon.
Granted I am a friend of Jeremy’s, and if you buy this book through any of my links, I will receive a small commission.  However, I am one of the most objective people you will meet, either in person or virtually online.  I definitely recommend buying this book, especially if you have a business and want to make more money.

See Also: Video: Jeremy Miller of Sticky Branding: Rebranding for the Next Generation

Here is a more thorough review of this book—good and bad:

Sunday, December 14, 2014

Who’s going to buy THAT? (A Note about Your Mini-markets)

“I’m in business, and lots of people want what I’m selling.”

I meet a lot of people, and when I meet them, many of them tell me a statement…just like that.

I don’t run anything like the Shark Tank TV show, but I hear more than my share of business ideas and plans.  A few of them are good.  A few of them are really impressive.

Most of them, however, just plainly are underdeveloped.  (There isn’t enough there to say that “it stinks.”)

I don’t care if you have a really neat product idea, prototype, or inventory.  I don’t care if you are able to provide awesome service.

As a business person, you need to be able to answer the question, “WHO is going to buy (what you’re offering)?”

Sunday, December 7, 2014

1 Potential Benefit of Big Business over Small Business (Besides Money)

I’m learning something really important about successful businesses.  OK, maybe I’d be more accurate to share that I’m RE-learning something really important.

There is, at least, one reason that 1-person businesses have less potential than larger businesses.  (In this context, even a 2-person business might be a “bigger” business.)  Yes, it helps when a company has money, but that’s not what I’m learning…or re-learning.

See Also: Is your success really in the toilet?  (That might be good!)

When you are in business for yourself by yourself, you get to call all of the shots and keep all of the money.

However, I see one major limitation, and it’s a big one…and it’s not money.

Sunday, November 30, 2014

The 1 Missing Element of Michael Gerber’s E-Myth Book

There is a book by Michael Gerber that nearly every actual and wannabe entrepreneur should read called The E-Myth.  (NOTE: The book’s actual title is “The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It.”)

Overall, it is brilliant.  One of the main points of the book is that one main reason that it’s so hard to be a business owner is that it requires us to be three (3) people:  a technician, a manager, and an entrepreneur.  Most of us are only one or two or these, but a successful business needs all three of these elements.

My slowly developing experience thinks this is brilliant and accurate.

However, I realize that there is one missing “person.”

Monday, November 17, 2014

1 Important Thing That Separates the Best Companies

Have you noticed that some companies just “seem” better than others?   They just seem to provide “better service.”

What does it mean to “provide better service?”

Honestly, there are lots of answers—and most of them are very good.  However, I’ve come to realize that the BEST companies (not necessarily the most profitable ones) do ONE (1) thing that other (lesser) companies do not.

What is that one (1) thing that all great companies do?

Sunday, November 9, 2014

Confidence vs. Cockiness

I’ve asked myself this question many times, “What is the difference between confidence and cockiness?”

Business owners and managers take note.  I’m beginning with a story, but I’m really talking to you (and myself).

A buddy of mine tried to be nice and bond with one of his kids by agreeing to coach his soccer team.  The team did not have a coach, and he took the spot to try and help.

BUT…There is a problem.

He doesn’t know very much about soccer.  So he asked me to help him (since at one time in my life, I was “The Soccer Guy.”)

The other night, the team had its first game, and we did not know ANY of the kids on the team…except for my buddy’s kid.

However, as I started to learn about the kids (with a ton more to learn, still), one specific kid really frustrated me.  One word that kept crossing my mind is “cocky.”  He’s a cocky kid…really cocky.

That got me thinking, what is the difference between confidence (good) and cockiness (not so good)?

Sunday, October 26, 2014

A Big Mistake I Made: Laptops vs. Mobile Devices

Over 50% of all searches are done on mobile devices.

I’ve been hearing and reading that statistic for a while.  In fact, I’ve provided that fact many times in my talks during the past year.

Yet, I’ve largely ignored it…at least in some ways.

I’ve been trying to help a friend of mine improve his search result rankings on Google, and while I was working with him and some of his customers, I noticed a few things.

Frankly, I’m embarrassed that I’m just now noticing this.

As embarrassing as this is for me, I bet that I’m not the only one making this mistake.  (I might be the only one to ADMIT it, but…)

For those of you who want to learn a lesson without “outing” yourself, read on…

Sunday, October 19, 2014

3 Things Smart Business Owners Do

As I write this, I’m still learning about “what it takes” to be a business owner.  I’ve figured out some things, but the more I learn, the more I realize how many others figured out MORE than me.

That’s okay.  I just try to learn from them as best as I can.

In addition to noticing the business owners who are doing well, I try to pay attention to business owners that are not doing as well. I try to compare what I see within each and do my best to identify some of the biggest differences.

Here is what I observed that the smart business owners do:

1. Sell Packages, not Commodities
2. Present According to Customer’s Wants, not Needs
3. Create Win-Win Situations for Employees and Contractors

Let me take a moment (or two) to explain each of these.