Sunday, July 20, 2014

Debunking a Marketing Myth: People buy what you're selling



I'm really lucky in a lot of ways, but one specific way I am lucky is that I get to talk about marketing strategy with a lot of people.

I'm reading a book by Malcolm Gladwell called Outliers, and it's really a great book.  (I'm going to add this to my suggested reading list.)  One of the central points within the book is that we do not get to be really "good" at something until we've done it for 10,000 hours.

I did not get into the "marketing game" until 2009, and I'm still learning a tremendous amount about it.  Certainly, I read quite a bit about marketing--each books and articles, and I do my fair share of "marketing actions."  However, I feel like I learn a TON almost every time I have a conversation with someone about how to make their business generate more sales.

One of the most frequently recurring themes is a belief that people buy what you are selling.

I'm learning that is ONLY SOMETIMES TRUE.

Let me rephrase that...Of all the people who buy from me, very few of them buy what I am selling.

So what are they buying?

Sunday, July 6, 2014

Google SEO: It really ain’t that hard – Only 2 Main Questions to Ask



People would like to read everything you need to know about SEO.

SEO is something that seems to mystify people.  From what I can see, there are all sorts of gurus but not necessarily any experts.


I don’t blame people and companies for wanting to know more about SEO.  After all, people use search engines to answer their questions all of the time, every day…many times a day.

Of course, Google is the king of those search engines.  Since so many people use Google, why wouldn’t we want to find ways to have search engines, like Google, list good things about us?

Google gets roughly two-thirds (2/3) of all of the searches.  Nobody else is even close.

So the actual question is…HOW can we optimize our pages for the Google search engine (Google SEO)?

Really, there are only two (2) questions to ask:

Sunday, June 29, 2014

Wish you had more time? Ask this question



Do you wish you had more time to do more of the things that matter most to you?

It seems like we have all of these time-saving devices, but few of us (including me...most of the time) seem to have more time, despite those time-saving devices.

The explanation has to do with standards, but often those standards are self-imposed.  We feel like we have to do a lot of things that plainly don't benefit us.

Want more time for yourself?

Simply ask yourself THIS question...

Sunday, June 15, 2014

Why I (sometimes) love being wrong



If given a choice between being right or wrong, which would you pick?

Right...right?

That makes sense...only sometimes.

Only sometimes?

Well...yeah.

When does it makes sense to WANT to be wrong?

Sunday, June 8, 2014

1 Reason to Avoid Getting Offended Easily



Do you know anyone who seems to be offended--by ANYTHING?

I'm sure we do.  We all know someone like that.

Ideally when I talk with someone, I spend my energy on the best way to communicate the best ideas I might have to offer at that moment.

I find that when I'm around people who get offended easily, my focus shifts from finding the BEST things to say to avoiding the "worst" things to say.  When I do this, I am not focused on being "my best."  I'm just simply trying to avoid trouble.

How CAN I be at my best when I'm in this position?

Now...Here's a better question...

Tuesday, May 27, 2014

A Lesson in Branding: How I became a little more of a Seahawks fan



Last week, I got a lesson in branding.  Even if you are not a sports fan, you will (probably) appreciate this.

I grew up in the Chicago Area, and I rooted for the Chicago Bears.  I spent some time in North Carolina, Northeast Ohio, and I now live in Detroit.  So I have some allegiance to the Carolina Panthers, the Cleveland Browns, and the Detroit Lions.
However, last week, I became a little more of a Seattle Seahawks fan.


Branding comes in all sorts of forms…for all sorts of people, products, services, and businesses.  Sports is no exception, in fact it might be one of the strongest examples of branding we’ll ever find.

Last week, I read a story that did not necessarily teach me anything, but I got a reminder of an important lesson.

Sunday, May 18, 2014

Is “Whatever you want” Really Valuable?



For many of us, we say something to people…thinking it is a lot more valuable than it truly is.

“Whatever you want.”

THIS STATEMENT ONLY SOMETIMES HOLDS VALUE!

Many of us (including me) make this statement with good intentions, but it’s not always as valuable as we might think.

Let’s explore…

When "anything you want" IS valuable

It IS valuable when we know what we want, but it is not advertised in the menu or catalog…exactly the way we KNOW we want it.

“Whatever you want” is exactly what we want to hear…and feel…when we know what we want.

However, it’s NOT always valuable…

Wednesday, May 14, 2014

Creativity: Here’s The Magic Formula How to be Creative



Do you ever wonder how some people are SO much more creative than others?

Wouldn’t it be nice to be as creative as THAT guy?

KEY FACT: YOU CAN BE CREATIVE – Here’s the secret!

Most people think that THIS is the formula for creativity:

Creativity = Natural Creative Talent

In other words, they think there is not any formula at all.  They look at it like the gene pool version of the lottery…only some people are “lucky enough” to be creative.

THAT IS A BUNCH OF JUNK!

While it IS true that some people are more NATURALLY creative than others, WE ALL CAN BE CREATIVE…IF WE WANT.

Over the years, I’ve noticed THIS more accurate “magic” formula for creativity: